OUR STORY

Founded in 2022 by David González and Daniel Antoñanzas, Basics is a Spanish minimalist luxury label.

Their garments are the embodiment of the most impeccable simplicity couple with minimalism and perfectionism in its purest form.

Each piece is the result of a meticulous design, tailoring and production process, in which the cut and the quality of each of the details is the most important factor present in each drop, product or collection.

EP. 1 - FROM 0 TO BASICS

Meet the founders

OUR VISION

We all have dreams.

A passion that makes us feel alive,

A desired destination and only one life,

Don't be conformist.

Don't listen to nobody.

Don't be afraid to fail.

Do what no one is willing to do and you will achieve what no one achieves.

"Everything you can believe, you can achive."

BE DIFFERENT, BE BASICS.

Working in silence

FROM IDEAS TO ACTIONS

In 2020 we found ourselves in the situation of having the right mentality but not taking action, that is, we wanted to get somewhere, do something big, but we didn't know what to do.

Since we loved clothes, and dressing casually, we saw that there could be an incredible opportunity, since we saw many things that we knew could be improved but the top brands did not give it importance.

We did not feel identified with any brand and we understood that there could be more people like us who were looking for a basic, quality clothing brand, with a good fit and that would also represent them.

We spent 1 year and a half testing suppliers, fabrics, and patterns until we got the hoodie we were looking for, which today is our bestseller.

All this year we worked in silence. We didn't want to make the mistake of doing things fast and wrong.

First contact with the world.

THE BEGGINING

In June 2022 we opened our Instagram account, which we have been growing organically with short content showing the work behind the brand and inspiring people to start working on their best version.

Four months later, September 1, we launched our first collection "BIG LOGO" with 100 hoodies, which sold out that same month.

The same year we started developing the Creators Team, a team with the best content creators of the niche of personal development, inspiration, healthy habits, mindset...

Today we are more than 30+ creators from different parts of the world, all of them are amazing minds with an incredible purpose in life.

They are the key for our way of seeing life to reach all corners of the planet and for more people to join the movement.

Time to expand. Time to inspire.

WORKING ON IT...

Still to write.