Engineered to fit.
Built to last.
The Founders Hoodie — Limited first edition.
The problem
You've settled for hoodies
that don't deserve you.
Generic fits
Designed for nobody. S, M, L — a guessing game that ignores your body.
Cheap fabrics
They pill, stretch and lose shape after the third wash. You know the feeling.
Logo over craft
Brands that charge premium prices for a screen-printed logo on average fabric.
We built the opposite.
Drop 001
The Founders Hoodie
The hoodie we spent two years engineering. Every seam, every gram of fabric, every curve of the pattern — designed to make you look and feel like the best version of yourself.
Patternmaking engineered from 100+ body studies. Not S/M/L guesswork — precision that sculpts a clean V-shape.
Dense, structured fabric that holds its shape wash after wash. Gets softer with time, never loses form.
Limited production. Each hoodie carries its edition number. Once they're gone, they're gone.
The legacy
4 generations.
Since 1952.
What started as a family workshop is now a new standard for men's essentials. We don't chase trends. We engineer permanence.
Every piece carries seven decades of craft — the precision of couture applied to the clothes you wear every day. This isn't heritage for marketing. It's heritage you can feel in every stitch.
Drop 001
This is Drop 001.
Join 57,000+ men who refuse to settle.