BEHIND THE BRAND

A DOCUMENTARY OF THE FULL STORY OF HOW WE CREATED BASICS FROM SCRATCH.

Behind The Brand

EP.4 - Building a brand from scratch

Sitting in the classroom chair, we felt the need to want to do something big, break our mental barriers and create something that would change live...

EP.3 - Sold Out in 3 Minutes

In our first drop, we had several problems with the payment gateway of the online store, and no one could buy. In this episode we tell you about th...

EP.2 - Preparation and process of each garment

2 years ago we created Basics because we were missing a basic clothing brand with perfect sizing.Together with all the branding work we have been d...

EP.1 - Starting from class

Since we were in high school we have always wanted to do something big, break our mental barriers and create something that would change lives. Bas...

THE "A"

In our logo the letter “A” is different, but it is also a way to identify Basics.

Being different from others an also explain our mentality, vision and lifestyle.