EP.4 - Building a brand from scratch
Sitting in the classroom chair, we felt the need to want to do something big, break our mental barriers and create something that would change live...
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BUILDING THE BRAND
Behind The Brand
EP.3 - Sold Out in 3 Minutes
In our first drop, we had several problems with the payment gateway of the online store, and no one could buy. In this episode we tell you about th...
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EP.2 - Preparation and process of each garment
2 years ago we created Basics because we were missing a basic clothing brand with perfect sizing.Together with all the branding work we have been d...
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EP.1 - Starting from class
Since we were in high school we have always wanted to do something big, break our mental barriers and create something that would change lives. Bas...
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THE "A"
In our logo the letter “A” is different, but it is also a way to identify Basics.
Being different from others an also explain our mentality, vision and lifestyle.