The roots of this story go back to 1952...
A family legacy of vision and excellence
Founded in Spain by David González, Basics is a minimalist luxury menswear brand focused on precision tailoring and refined design. Rooted in four generations of couture expertise, the legacy began in 1952 when the family sold a horse to acquire their first pedal sewing machine—marking the start of a tradition of excellence.
Today, Basics designs premium essentials that enhance the masculine silhouette of the modern visionaries. Every piece reflects excellence, purpose, and ambition.
Designed for those with a vision.
Portrait of David González
Designer and Founder of Basics
Behind the PERFECT FIT® TECHNOLOGY
Frustrated by clothes that never fit properly or enhanced his physique, David spent his youth tailoring every garment with his mother to achieve the perfect fit. As the years passed, he saw the same flaw across the industry—brands failing to understand the male silhouette.
Determined to change that, he founded Basics, creating PERFECT FIT® TECHNOLOGY to ensure every piece is designed with precision, structure, and purpose.
INTRODUCING
The PERFECT FIT® HOODIE
