Founded in Spain by David González, Basics is a premium menswear brand pioneering a new category in fashion: Engineering Masculine Presence.

Rooted in four generations of couture mastery, the legacy began in 1952, when the family sold a horse to acquire their first sewing machine; marking the birth of a legacy dedicated to precision, structure, and excellence.

Today, Basics applies architectural principles, anthropometric research, and visual psychology to design fashion pieces that amplify the masculine silhouette and restore the presence of the modern man.

Through its proprietary PERFECT FIT® TECHNOLOGY, each piece is engineered to project strength, proportional harmony, and the timeless masculine archetype of the inverted triangle.

Basics re.designs minimalist essentials for founders, creators, and visionaries—men who demand coherence between their internal standard and their external projection.

Every piece is crafted with intention: to elevate presence, strengthen identity, and honour the potential of the man who wears it.

Designed for men who build.
Crafted for the man you are becoming.

The vision behind Basics was born from David González’s own experience.

Frustrated during his youth by clothes that never fit or enhanced his physique, he spent years tailoring every garment with his mother.

Those early adjustments revealed a universal flaw across the industry: fashion brands had stopped understanding the male silhouette.

Determined to change that, David founded Basics to restore the presence of the modern man.

Combining architectural principles, anthropometric research, and visual psychology, he developed PERFECT FIT® TECHNOLOGY—a system of precision, structure, and purpose engineered to honour the masculine form and amplify it.

Basics exists so that every man who has built himself on the inside can finally dress with the presence he has earned.