[Founder & Designer of Basics]

Frustrated by clothes that never fit properly or enhanced his physique, David spent his youth tailoring every garment with his mother to achieve the perfect fit. As the years passed, he saw the same flaw across the industry—brands failing to understand the male silhouette.

Determined to change that, he founded Basics, creating the PERFECT FIT® Technology to ensure every piece is designed with precision, structure, and purpose.

"we don’t dress your ego—we dress your essence."