Founded in 2022 by David González, Basics is a pioneering luxury fashion brand tailored exclusively for visionary men—those who relentlessly pursue excellence and seek to make a profound impact on the world.

Basics is dedicated to crafting minimalist, high-quality garments that not only meet the highest standards of luxury, but are specifically designed to celebrate and enhance the disciplined, well-sculpted physiques of these modern visionaries.

Basics takes pride in its commitment to excellence, beginning with the materials we use. Every garment is manufactured in Spain, where we control the entire process from fabric development to final design.

We don’t work with generic fabrics; each piece is crafted from custom-developed materials that offer uncommon properties and quality within the luxury fashion category.

This meticulous attention to detail ensures that every Basics item is not only a piece of clothing but an embodiment of the brand's values—durability, precision, and an uncompromising standard of luxury.

Basics is more than a fashion brand; it’s a movement.

We aim to create a community of high-value men—entrepreneurs, leaders, and changemakers—who connect through their shared values and vision.

Our clothing is a symbol of this tribe, representing a commitment to excellence, discipline, and impact.

We do not dress the ego; we dress the essence of who these men are, creating a powerful connection between like-minded individuals who support and inspire one another to achieve greater success and make a larger impact on the world.