CREATING OUR OWN REALITY
OUR STORY.
"IN PURSUIT OF PERFECTION"
THE BRAND.
Founded in 2022 by David González and Daniel Antoñanzas, Basics is a Spanish based minimalist luxury brand.
EACH PIECE OF CLOTHING IS AN HOMAGE TO PERFECTION, EXEMPLIFYING HIGH-END QUALITY AND MASTERFUL TAILORING, ELEVATING THE PRESENCE OF THE WEARER.
a family legacy
THE 4TH GEN. OF FAMILY COUTURE
Honoring the family legacy that began in 1952 with the sale of a horse to acquire the family's first pedal sewing machine, David Gonzalez took it further, transforming the family heritage into a luxury brand.
Baiscs encapsulates the secret knowledge passed down through generations, focusing on a new concept where minimalism pays tribute to personal excellence.
The result is the new minimalist luxury, with an absolute focus on blending haute couture with men's casual fashion.
"IN A LOUD WORLD, THE BASICS WIN" - DAVID GONZÁLEZ
REDEFINING LUXURY.
INTRODUCING MINIMALIST LUXURY.
WHERE LESS IS MORE.
WHERE YOU DON'T DRESS THE EGO.
YOU DRESS YOUR ESSENCE.
"YOUR REALITY IS THE RESULT OF YOUR BELIEFS"
OUR VISION.
We all have dreams.
A passion that makes us feel alive,
A desired destination and only one life,
Do not listen to those who are not in your path.
Do not be afraid to fail.
Do the opposite of the average.
BE KIND.
BE CURIOUS.
BE AMBICIOUS.
BE THE BEST.
BE DIFFERENT.
BE BASICS.
"FROM NOTHING, TO SOMETHING, TO EVERYTHING"
Meet the founders
NEVER give up
Every failure brings you closer to success.
Everything you can imagine, you can create it.
Working in silence.
the visualization.
In 2020 we found ourselves in the situation of having the right mentality but not taking action, that is, we wanted to get somewhere, do something big, but we didn't know what to do.
Since we loved clothes, and dressing casually, we saw that there could be an incredible opportunity, since we saw many things that we knew could be improved but the top brands did not give it importance.
We did not feel identified with any brand and we understood that there could be more people like us who were looking for a basic, quality clothing brand, with a good fit and that would also represent them.
We spent 1 year and a half testing suppliers, fabrics, and patterns until we got the hoodie we were looking for, which today is our bestseller.
All this year we worked in silence. We didn't want to make the mistake of doing things fast and wrong.
First contact with the world.
FIRST STEPS.
In June 2022 we opened our Instagram account, which we have been growing organically with short content showing the work behind the brand and inspiring people to start working on their best version.
Four months later, September 1, we launched our first collection "BIG LOGO" with 100 hoodies, which sold out that same month.
The same year we started developing the Creators Team, a team with the best content creators of the niche of personal development, inspiration, healthy habits, mindset...
Today we are more than 30+ creators from different parts of the world, all of them are amazing minds with an incredible purpose in life.
They are the key for our way of seeing life to reach all corners of the planet and for more people to join the movement.
"LESS IS MORE"
TRANSITION INTO LUXURY.
SOON...