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The collection
Image & Style Playbook
The training to dress your masculine presence and reach your full aesthetic potential.
- Full playbook: everything an image consultant knows
- Style AI: upload a photo and get your diagnosis
- 10 minute suitcases: essential outfits for your body
- One time payment, lifetime access and a 7 day guarantee
Influence & Communication Playbook
The training to speak with authority, be heard and influence the people around you.
- 12 recorded modules, from the blind spot to the first impression
- How to create a great first impression
- Turn what happened to you into a story people want to hear
- One time payment, lifetime access and a 7 day guarantee
EP.2 - Preparation and process of each garment
2 years ago we created Basics because we were missing a basic clothing brand with perfect sizing.
Together with all the branding work we have been doing these last two years, we achieved our goal: quality clothing with a message that inspires new generations to not settle and work on body and mind to become the best version of themselves. .
In this second episode we tell you the processes we have been following to create a clothing brand made from scratch by us, with complete customization; from fabrics and design patterns, to logos and labels.