Real people, all over the world
Basics is a real community of people who create content, have dreams and live from purpose. Founders, athletes and creators who decided to wear their best version, and who build something they care about every single day.
- 17Creators
- +5Countries
- +5.2MPeople inspired
David Tesch
Spain
- 348KInstagram
- 700KAll platforms

David Tesch is a Spanish entrepreneur, mentor and creator behind La Ducha Fría, a movement followed by over 700,000 people that inspires men to awaken discipline, purpose and masculine excellence.
Since 2019 he has built one of the most influential self development platforms in the Spanish speaking world.
He is the founder of Frequency Business, a mentorship program that helps people align their mindset, mission and actions to create lives of impact.
See the piece worn by DavidDavid González
Spain
- 70KInstagram

David González is the founder and designer of Basics. After years of training he could not find clothing that honoured his physique, so he founded Basics to create it.
See the piece worn by DavidErnest Dift
Spain
- 216KInstagram

Ernest Viñas, known as Ernest Dift, is the founder of DeBook, a new format that turns books into a community.
See the piece worn by ErnestSergio Beguería
Spain
- 421KInstagram

Sergio Beguería is a personal branding expert who helps professionals and executives grow their personal brands to boost their businesses.
He is the co host of the Tengo un Plan podcast and co founder of the Instituto de Marca Personal, where he mentors people to express their authentic identity, build influence and align their brand with their purpose.
See the piece worn by SergioDavid González
Spain
- 2.6KInstagram

David González is an online coach and the owner of FlowMode, an ecommerce of nootropics and adaptogens.
See the piece worn by DavidAngelo Santos
- 2.5KInstagram
Angelo Santos is a low ticket funnels strategist.
See the piece worn by AngeloHugo Monteagudo
Spain
- 467KInstagram
- 3MAll platforms

Hugo Monteagudo is a personal branding strategist and content creator who has built a powerful movement in the Spanish speaking world, with over 3 million followers across platforms.
Over the past four years he has dedicated himself to creating content, mentoring entrepreneurs and elevating their brands.
Recognized as one of the youngest voices shaping the creator economy in Spain, he combines clarity, purpose and strategy.
See the piece worn by HugoJohann
Brazil and Germany
- 205KInstagram

Johann lives an athletic lifestyle and is the co founder of Foco 35 Dias. He makes videos between Brazil and Germany.
See the piece worn by JohannPablo Rodríguez
Spain
- 177KInstagram

Pablo Rodríguez is an athlete preparing to become a firefighter. His motto: trust the plan.
See the piece worn by PabloErick Torres
Mexico and Canada
- 142KInstagram
Erick Torres is a certified trainer and filmmaker, between Mexico and Canada.
See the piece worn by ErickJose Román
Spain
- 86KInstagram

Jose Román is an entrepreneur and forex trader. He shares motivation and vlogs.
See the piece worn by JoseOrlando Caballero
United States
- 85KInstagram

Orlando Caballero shares athletics, health and lifestyle from the United States.
See the piece worn by OrlandoAlessy Leblanc
United States
- 77KInstagram

Alessy Leblanc creates content from the United States with one idea: getting 1% better each day.
See the piece worn by AlessyOscar Lizarbe
Spain
- 40KInstagram

Oscar Lizarbe is a triathlete and coach. He talks about mental health, athletics and motivation.
See the piece worn by OscarBlas Druzga
Spain
- 29KInstagram

Blas Druzga shares health, inspiration and fitness. His line: gotta get up and be somebody.
See the piece worn by BlasMatt Harrison
- 12KInstagram

Matt Harrison is a creative director who shares fitness, lifestyle and motivation in his vlogs.
See the piece worn by MattLuke Huss
Australia
- 978Instagram

Luke Huss is a photographer and videographer in Australia.
See the piece worn by LukeWear what they wear
The same piece they wear, designed to enhance the masculine presence.
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