The 8 basics by David González
These are the commandments that led the vision of Basics.
David González
Designer & Founder
If it’s not the best, it’s not Basics. Every stitch, every decision, and every action must reflect the highest standard. There is no room for mediocrity.
Basics doesn’t design clothes, it sculpts bodies. The inverted triangle silhouette is the essence of masculinity and power.
A Basics man dresses in black because he doesn’t need to shout to be seen. Only in key moments, white becomes his symbol of absolute dominance.
Clothing does not define the man; the man defines the clothing.
If you don’t see power, excellence, and the hunger to conquer the world in the mirror, then you are not wearing Basics.
When a Basics man enters a room, his presence commands attention effortlessly. No one can pinpoint why, but his aura demands a second glance.
Basics doesn’t conform to fleeting trends. It reclaims the essence of men’s fashion: power, presence, and timelessness.
Wearing Basics is not about putting on clothes. It’s about embodying a mindset, a standard, and an unshakable demand for excellence in every aspect of life.
