As entrepreneurs, we didn't like the idea of wasting our time thinking about what to wear.

Time is very precious to us and wasting it in front of a closet was not the smartest thing to do.

We started to dress in black and white clothes, basic clothes.

Everything matched perfectly.

The problem?

We had to go to a multinational like Zara to buy these clothes, which neither fit us perfectly nor did they represent us.

There was no quality basic and minimalist clothing brand that fit us well.

Nor was there a brand with a philosophy of life, values and mentality that represented us.

So we created it ourselves.